Hillcrust Pizza
Hillcrust Pizza is a vibrant new pizza brand aiming to become the go-to neighborhood spot in San Diego.
Service Rendered
Brett Klika, an acclaimed executive coach, specializes in enhancing leadership effectiveness and personal energy. His flagship program, Energy100, is designed to elevate productivity and lifestyle through targeted content and strategic interventions.
BRETT KLIKA
Product Owner
About the project
Hillcrust Pizza is a vibrant new pizza brand aiming to become the go-to neighborhood spot in San Diego. The project focused on crafting a fresh, modern digital presence that reflects their commitment to quality and community. Known for their handcrafted pizzas made with high-quality ingredients and a wide variety of toppings, Hillcrust Pizza offers a menu designed to satisfy every craving. Our goal was to create a brand identity and online experience that feels just as welcoming and flavorful as their food.
Challenges
Solutions
As the newest pizza spot in the highly competitive Hillcrust neighborhood of San Diego, HillCrust Pizza needed a fresh and innovative social media strategy to establish its presence and stand out among well-established competitors.
With a market saturated with local favorites, it was essential to create a buzz that would attract new customers, build brand recognition, and foster a loyal community. Our goal was to craft a dynamic online presence that not only highlighted their high-quality ingredients and unique flavors but also engaged with the local audience in an authentic and compelling way.
Our Approach
Solutions
HyperGrowth developed a creative and engaging social media campaign centered around a series of street-style videos. We took to the streets, inviting everyday people to try Hillcrust Pizza for the first time and share their genuine, unfiltered reactions on camera. These authentic reviews captured the excitement, delight, and real-time satisfaction of customers experiencing Hillcrust’s flavors.
By showcasing real people and their honest feedback, we created a sense of trust and community around the brand. The campaign gave social media audiences a way to virtually experience Hillcrust Pizza from home, sparking curiosity and driving foot traffic to the restaurant. This approach not only boosted brand awareness but also built a loyal customer base eager to taste the buzzworthy pizza for themselves.
Impact
Impact
As a direct result of the campaign, HillCrust Pizza saw an impressive 3X increase in overall traffic, significantly boosting both their online and in-store presence. The surge in engagement led to a rapidly growing social media following, with more customers sharing their experiences and recommending the brand to friends and family. Increased visibility translated into more foot traffic, with new customers eager to visit the restaurant after seeing the buzz online. The overwhelming positive reception and strong community engagement ultimately earned HillCrust Pizza the prestigious title of 'Best Restaurant in San Diego' on Yelp!—a testament to the power of strategic marketing and authentic customer connections.